The first plush toy. Soft and pleasant fabrics for babies, sweet faces, and tender eyes that characterize this plush toy brand. Each character has its favorite animal companion, creating a big family. With this association, the idea is to convey warmth, affection, and tenderness, making the product even more emotionally appealing and encouraging cross-selling. The brand's intention was to create aesthetically pleasing and competent plush toys at more affordable prices, as there is a tendency at the purchasing level to desire them but not ultimately buy them due to the high cost. They were designed from scratch, creating characters with hand-drawn sketches, selecting colors, fabrics, and designing both the logo and packaging.