+ 15 YEARS OF EXPERIENCE in the children's sector

I'm Alba, passionate about design and illustration, and since I can remember, my favorite pastime was having a pencil in my hand and drawing. And so I continued learning throughout my life.

During my high school years, I realized that, in addition to my creations on paper, it was possible to invent objects, so that my ideas could materialize to improve existing things and people's lives. For this reason, I became interested in studying product design, where my creativity grew to another level.

For a while, I also learned and worked in a graphic design, branding, and advertising studio, which allowed me to develop this skill that I could use to complement my other projects.

Nevertheless, my artistic side has always been present, until I found my perfect place: the world of children and toy development. In 2010, my path crossed with the well-known educational toy company Eurekakids, where I began working on developing wooden, cardboard, and fabric toys, illustration applied to toys, and at the same time handling the branding and advertising for the company.

Throughout all these years, I helped drive the brand to create a larger design team, leading it, where I managed to position and differentiate the brand and stores with original and unique designs.

After many achievements and efforts over 15 years, I decided to embark on my own path with a lot of determination and excitement, to continue doing what we love the most.