In 2011, the brand image of 'Eurekakids Forest' was established, both visually and conceptually. This forest is a place where various animals live in harmony, with Archi the owl standing out as a kind sage who offers good advice to everyone. The forest symbolizes nature and respect for the earth, values that are intrinsically linked to the brand, as it specializes in wooden toys and environmentally friendly materials. The owl is associated with the educational aspect of the toys. I was responsible for creating all the illustrations of the characters, as well as the complete setting and its various applications for the brand, whether in stores, shop windows, signage, bags, or on a corporate level, such as business cards, catalogs, stands, advertising, etc. Regarding the illustrations, friendly characters were created with a unique and recognizable style, impactful, that would evoke tenderness while also being fun, thus appealing to a wide range of ages.